The municipal Department of Tourism announced on October 31 that Ho Chi Minh City welcomed more than 4.6 million foreign visitors in the first 10 months of this year, a 12.9% increase compared to the same period in 2023.
Domestic tourists numbered over 30.9 million, up by 1.3%, contributing to total tourism revenue of 156.65 trillion VND (6.2 billion USD), marking an 11.9% year-on-year increase.
The department is developing preferential policies to attract international MICE (Meetings, Incentives, Conferences, and Exhibitions) groups to hold events in the southern largest economic hub. It has also reached out to relevant stakeholders to gather opinions for a draft report assessing the impact of MICE tourism policies.
Regarding tourism development partnerships, the department has launched a collaborative tourism initiative with 13 Mekong Delta provinces and cities, highlighting 126 local attractions through a new voting platform.
Additionally, a tourism development cooperation plan with the southeastern region has been issued, and discussions are ongoing with the Ba Ria – Vung Tau Department of Tourism to promote eco-friendly, sustainable travel routes that attract international visitors.
For the remaining months of 2024, the department will collaborate with local authorities, including Thu Duc city and 21 districts, to prepare for the 4th Ho Chi Minh City Tourism Week. Efforts are also underway with the Department of Culture and Sports and the city’s Athletics Federation to organize the 7th Ho Chi Minh City International Marathon.
The city is gearing up to promote tourism at events in Singapore in 2024 and will attend the 43rd Executive Committee Meeting of the Organisation of Global City Tourism Promotion (TPO) in Malaysia to highlight the locality as a premier destination among TPO member cities./.VNA
